In an assertive response to a planned boycott against Jewish-owned eateries in Philadelphia, the nonprofit organization JewBelong has launched a series of billboards throughout the city. The campaign is a direct counter to calls for the boycott initiated by the group Philly Bike On Your Left, which describes itself as an “anti-fascist, anti-Zionist social cycling collective.”
JewBelong has placed 14 billboards that prominently feature the message: “Running over Jewish businesses isn’t a peace plan.” The organization is urging locals to support Jewish-owned businesses by participating in a “boycott the boycott” event scheduled for Sunday.
The planned boycott has drawn significant controversy, particularly as it coincides with the anniversary of Kristallnacht, a historical event marking a violent pogrom against Jews in Germany and Austria. This connection has heightened sensitivities around the issue, prompting a strong backlash from local officials and community leaders.
Philadelphia Mayor Cherelle Parker and Pennsylvania Attorney General Dave Sunday have publicly condemned the boycott, with many officials expressing solidarity with the Jewish community. Baseball Hall of Famer Reggie Jackson also voiced his opposition, drawing parallels to the racism he faced in the 1960s.
In a broader context, the Anti-Defamation League (ADL) has condemned the boycott as antisemitic, asserting that it misattributes local issues to the Jewish community and undermines their safety and rights. The ADL’s statement highlights the long history of violence and exclusion faced by Jews, framing the boycott as a continuation of such antisemitic sentiments.
In response to the growing tensions, the ADL has encouraged community members to patronize Jewish businesses, standing in solidarity against acts of hate. Meanwhile, the group behind the boycott has defended their position, stating that their actions have been misrepresented and asserting their commitment to opposing all forms of oppression, including antisemitism.
As the situation unfolds, it underscores the complex interplay of social justice movements and the historical context that shapes community relations in Philadelphia.
Photo credit: JewBelong via NBC10 Philadelphia



